KIWI OWNED

Growth, measured in revenue.

Refined is a digital marketing agency in Auckland. Strategy, media, search, websites and film from one team, judged on the return it earns you.
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Vertex Lubricants brand film still
Vertex Lubricants
Brand film · Automotive
Kiwi Sheepskins campaign still
Kiwi Sheepskins
Campaign · Social video
Proferlo brand film still
Proferlo Furniture
Brand film · Ecommerce

Craft with a purpose.

Our crew shoots with the media plan in the room, so every film, photograph and ad has a role in the funnel before the camera rolls.

Refined crew filming in a warehouse
WHY REFINED

A growth marketing agency with a production studio inside it.

We started Refined because businesses kept being sold the same recycled packages by agencies they never actually spoke to. So we built the opposite: a Kiwi-owned team in Grey Lynn where the strategists, media buyers, developers, shooters and editors sit together, and you talk to all of them.

Everything in-house
Strategy, film, photo, websites and paid media from one team. Creative is built around what the data says, not handed over by a separate studio.
Direct access
You work with the people doing the work. No account managers passing messages along.
Bespoke, not packaged
Every plan is scoped to your market and margins. If a channel will not pay its way for you, we say so before you spend.
Reported live
Enquiries, orders and return on spend in Refined Analytics as they happen, with a weekly report that says what we did and what we are changing next.
SELECTED WORK

Films, campaigns and brands we have built.

Vertex Lubricants Soul spotWatch
Proferlo Furniture brand filmWatch
HOW IT WORKS

Strategy, creative, media and reporting in one loop.

01
Strategy
Your market, margins and what is actually holding growth back.
02
Create
Film, photo, pages and ads made by our crew around that plan.
03
Launch
Campaigns go live with server-side tracking set up properly first.
04
Measure
Enquiries, orders and return, live in Refined Analytics.
05
Refine
New hooks, new creative, budget moved to what is paying.
Reported live, not in a monthly PDF
Creative and budget move with the numbers
You talk to the people doing the work
WHAT CLIENTS SAY

Trusted by the brands you have heard of, and the ones about to be.

“

Their ability to orchestrate content, performance and strategy simultaneously in one unified approach is exactly what modern marketing should look like.

Allen Li
Director, Proferlo Furniture
“

Blown away. We did not expect the quality to be that good.

Gorran Marusich
Managing Director, Kiwi Sheepskins
LET'S TALK GROWTH

Ready to see what your marketing could be doing?

Book a free strategy call. We will look at your current setup and tell you honestly where the biggest wins are.

Book a free strategy callSee our work ↗
What we do

Full-service digital marketing. Four studios. No hand-offs.

Most agencies sell one thing and outsource the rest. Refined runs growth, content production, website development/management and strategy under one roof in Grey Lynn, so the people building your campaigns sit next to the people spending your media budget.

Proferlo product photography by Refined
Studio 01
Digital Marketing & Growth Studio
SEO, AI search, Google and Meta ads, email, social
+

Search, paid media, email and social run by the people who report on them. Every channel is measured on enquiries, orders and return on spend, and creative is briefed from what the account is telling us.

SEOLocal SEOAI SEOGoogle AdsMeta AdsEcommerce MarketingSocial Media MarketingSocial Media Management
Vertex Lubricants brand film still
Studio 02
Production Studio
Brand films, TVCs, corporate and social video, UGC, photography
+

Our own crew and cinema cameras, shooting with the media plan in the room. One day on set produces the hero film, the ad cutdowns, the social edits and the stills.

Brand Films & TVCsCorporate VideoVideo ProductionSocial VideoSocial ContentUGC ContentPhotography
Developer building a website on a laptop
Studio 03
Development Studio
Websites, Shopify and ecommerce, CRO, tracking, automation
+

Conversion-led websites and stores on Webflow, WordPress and Shopify, with server-side tracking, CRO and automation built in from day one rather than bolted on later.

WebsitesEcommerce & ShopifyShopify DeveloperConversion Rate OptimisationAI Automation
Refined team planning on set
Studio 04
Business Strategy Studio
Brand positioning, growth roadmaps, consulting
+

Positioning that makes every channel work harder, and a growth roadmap that says where to invest first, scoped to your market and margins rather than a package.

Brand PositioningGrowth ConsultingStrategy Call
How we report

You always know what is happening, and why.

No black box and no monthly PDF that arrives too late to act on. Refined Analytics shows enquiries, orders and return on spend as they happen, and a weekly report from the people doing the work explains what we changed and what is next.

Refined Analytics
One live dashboard across ads, search, email and site, tied to revenue rather than clicks.
Tracking done first
Server-side tracking and conversion APIs set up before campaigns go live, so the numbers can be trusted.
Direct line
Your strategist, media buyer and producer are the people on the call, not an account manager relaying notes.
Reporting cadence
Live
Always on
Refined Analytics dashboard
Spend, enquiries, orders, return by channel and campaign
Weekly
Performance report
What moved, what we changed, what is being tested next
Monthly
Review call
Results against plan, creative review, budget decisions
Quarterly
Roadmap reset
Priorities for the next quarter, new channels, new shoots
Measured on revenue · Reported by the people doing the work
FAQ

Working with a digital marketing agency in Auckland

The questions we get asked before most first calls.

What does a digital marketing agency do?
A digital marketing agency plans and runs the online marketing that brings in customers, such as SEO, paid ads, email, social media, websites and content. Refined is an Auckland-based growth agency that runs strategy, paid media, SEO, email, websites and in-house video and photo production for New Zealand businesses. Rather than selling one channel, we plan creative and media together and measure everything on enquiries, orders and return on spend.
How do I choose a marketing agency in Auckland?
Look for an agency that measures itself on enquiries and sales rather than clicks, and shows you the numbers live. Check who will actually do the work, whether creative and media sit together, and ask for results from businesses like yours. At Refined, everyone sits in the same Grey Lynn studio and you deal with them directly, with reporting live in Refined Analytics rather than a monthly PDF.
What is a growth agency?
A growth agency plans and runs marketing around one number: the growth it brings your business, measured in enquiries, orders or revenue. Instead of selling a single channel, it combines strategy, creative, media, search and web, and moves budget to whatever is working. Refined is a Kiwi-owned growth agency in Grey Lynn, Auckland.
How much does a digital marketing agency cost in NZ?
It depends on the channels, the media budget and how much creative you need. We scope every engagement after a strategy call so the plan fits your margins, and we will tell you if a channel is unlikely to pay for itself before you spend on it.
How will I know if the marketing is working?
You will see spend, enquiries, orders and return by channel in Refined Analytics at any time, plus a weekly report from your team on what changed and what is being tested next. Tracking, including server-side tracking, is set up before campaigns go live so the numbers can be trusted.
Do you work with businesses outside Auckland?
Yes. We are based in Grey Lynn, Auckland, and work with businesses across New Zealand, including SEO and paid media for businesses in Wellington and Christchurch and shoots on location nationwide.
Can I do digital marketing myself?
Yes, and many small businesses start that way, because tools like Google Business Profile, Meta and Shopify make the basics accessible. The catch is time and judgement: tracking, creative and budget management take skill, and mistakes cost money. An agency makes sense when you would rather spend your time running the business, or need results across several channels at once.
Which is the best digital marketing agency in New Zealand?
There is no single best agency for every business. The right one can show results for businesses like yours and is judged on the same numbers you are: enquiries, orders and revenue rather than clicks. Ask to meet the people who will do the work and read case studies with real figures. Refined is a Kiwi-owned team in Grey Lynn with 5-star Google reviews and published results, including 3x online revenue growth for Proferlo after 60 days.
What is a full-service digital marketing agency?
A full-service digital marketing agency handles every part of winning customers online, from strategy, SEO and paid ads to websites, content and reporting, so you work with one team instead of several suppliers. Refined adds its own production studio, so the films, photos and ads are made by the same people who plan and run the media.
Why hire a digital marketing agency instead of an in-house team?
Building in-house means hiring each skill separately: strategy, media buying, SEO, web development, design and video. An agency gives you that whole team from day one, plus what it has learned on other accounts. Many businesses combine the two, with an in-house marketer leading and the agency doing the specialist work. At Refined, you deal directly with the strategists, media buyers, developers and editors doing the work.
Return on ad spendAverage 11x return
OwnershipKiwi-owned and operated
StudioGrey Lynn, Auckland
ReportingLive in Refined Analytics

Results

The numbers behind the work.

  • 11x

    Return on ad spend, averaged across all paid channels and clients

  • 10x

    Return on Kiwi Sheepskins’ first-ever Meta campaign

  • 3x

    Online revenue growth for Proferlo after 60 days

  • 7.4x

    Organic search traffic within 12 months for an ecommerce brand

Refined crew running across set on a Vertex Lubricants shoot